Imagine walking into a car dealership and demanding to know their wholesale price before deciding to buy. Or asking a restaurant for their supplier’s contact so you can cook the same meal at home. Sounds unrealistic, right? Yet, many people expect business owners to share their trade secrets for free.
This mindset often leads to frustration when vendors refuse to reveal their suppliers or cost prices. Some people even label them as “greedy” or “unfair.” But is that really the case? Let’s break down why knowledge in business comes at a cost—and why that’s not a bad thing.
The Difference Between Content Creators and Business Owners
A lady once said in her video: “I’m a content creator. I make money from content, so I don’t have to charge you for contact. If a business owner asks you to pay for contact, that’s how they also make their own money.”
This statement perfectly captures the difference between two professions: A content creator makes money by sharing ideas, entertaining, or educating an audience. Their goal is engagement—you pay attention, and they earn from ads, sponsorships, or product sales. A business owner makes money by selling goods or services. You pay money in exchange for value.
Both provide something valuable, but in different ways. Expecting every business owner to share their knowledge for free is like expecting a content creator to work without views or engagement.
Why Businesses Protect Their Information
No successful businessperson got to where they are by handing out trade secrets freely. If you look at any industry, you’ll see this principle in action:
- Car dealers don’t disclose their wholesale suppliers.
- Phone sellers don’t reveal their exact markup.
- Butchers don’t share where they get the best meat at the lowest price.
Why? Because businesses involve costs beyond just buying and selling. Before a product reaches the final consumer, business owners must consider:
- Warehousing and inventory costs
- Import duties and logistics fees
- Marketing and branding expenses
- Rent, utilities, and staff salaries
- Security and legal compliance
Now, imagine they post their supplier’s contact in front of their store so people can check the cost price before buying. It wouldn’t make sense. The business wouldn’t survive.
The Myth of ‘Cheap and Easy’ Business Success
People often ask, “How can they buy at 2 cents and sell at 2 pounds?” without considering the full picture.
Many entrepreneurs have learnt the hard way that buying cheap isn’t enough. Some spent all their money on products, only to be hit by unexpected import duties and operational costs. Others tried to compete with large importers, not realising those companies survive by making a small profit on millions of units. What about those who import goods without marketing plans, thereby tying down their capital?
Unfortunately, some lose their hard-earned money to fake products. As a Hugger, you can’t afford to be entrapped because we will keep providing the right education—backed by experience.
Business isn’t just about knowing where to buy cheap—it’s about managing expenses, scaling wisely, and understanding the market. And that kind of knowledge is rarely free.
The Right Way to Learn
Yes, social media gives us access to information, but deep business knowledge isn’t always free. If you want to succeed, don’t just consume random advice—seek structured learning.
- Be a mentee – Find successful entrepreneurs willing to guide you.
- Be an apprentice – Work with people in the industry to understand the process.
- Be a student – Invest in courses, books, and training programs, especially those that resonate with your market.
You can’t get access to vital information by randomly picking people’s brains. You have to commit your money, time, or service—sometimes all three.
Invest in Knowledge, Invest in Success
Knowledge is an investment, not an entitlement. Business owners aren’t obligated to give out trade secrets for free, just as you wouldn’t expect a restaurant to hand out their recipes.
Instead of getting lost in the noise, follow the right people, learn intentionally, and commit to growth. Avoid unnecessary financial risk, and protect your well-being. Attend our business events for practical insights.
Success is intentional. Be a #Hugger.
